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The Future of Commerce is Syndicated and Integrated
E-commerce, F-commerce, Social commerce, mobile commerce—it's daunting to think about, but the reality is that it's how business is done. Part of the challenge businesses face, whether they know it or not, is that as commerce becomes increasingly distributed the need for integration and optimized customer journeys becomes paramount. The digital experience must be defined and created and re-created for each channel.
The Future of Commerce is Syndicated and Integrated E-commerce, F-commerce, Social commerce, mobile commerce—it's daunting to think about, but the reality is that it's how business is done. Part of the challenge businesses face, whether they know it or not, is that as commerce becomes increasingly distributed the need for integration and optimized customer journeys becomes paramount. The digital experience must be defined and created and re-created for each channel.