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With Paul Walsh, VP Weather Analytics, The Weather Channel
While most brands are just beginning to understand the enormity of Big Data and struggling to understand how to create value from it, The Weather Channel has been awash in pedabytes of data for years. Weather is the original Big Data challenge and Weather Channel has found ways to harness great masses of information into new products and sophisticated marketing optimizations.
With Paul Walsh, VP Weather Analytics, The Weather Channel While most brands are just beginning to understand the enormity of Big Data and struggling to understand how to create value from it, The Weather Channel has been awash in pedabytes of data for years. Weather is the original Big Data challenge and Weather Channel has found ways to harness great masses of information into new products and sophisticated marketing optimizations.