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Stay up to date with latest news from @socialweek and it's 28 participating events. Featured contributors: @pivotcon, @glimpseconf, @extoleinc, @BDIonline
One of America's iconic brands has taken a deep dive into one of Social's iconic platforms. The results are startling and incredibly valuable for brands. Featuring: Justin De Graaf, Global Marketing Strategy & Insights, The Coca-Cola Company Jeff French,...
With: Wendy Lea, CEO, Get Satisfaction Frank Eliason, SVP Social, Citibank Vala Afshar, Chief Customer Officer, Enterasys Marketing is not a department it's a benefit of an amazing customer experience. The line between outbound marketing and inbound customer...
What does it really mean to become a Social Business? Not just to talk about it, but to bring about on-the ground transformations of culture, process, compensation and product? Leaders like Dana Vetter from Aramark and Greg Gerik from 3M have driven themselves...
Social Media ROI is a question that often comes up in most organizations. Indeed, it is the very focus of this conference. But how close are we really to answering that question? Should we even bother? Unmetric, the Social Media Benchmarking Company,...
With YouTube now having over 800 million unique users each month, it has never been easier for a brand to create and distribute its own content to a mass audience. However, with 72 hours of video uploaded to YouTube every minute your videos need help...
With:Linda Holliday, CEO, Citia Julie Blattberg, Director, Marketing Content, HarperCollins Publishers Martin Nisenholtz, Senior Advisor, The New York Times Company E-books passed paper books for mainstream fiction this summer. Digital magazines challenge...
Nothing is as it was before. The world is different. The media are different. The customers are different. Manufacturing, distribution and customer care are in the throes of cultural revolution. Technology changes so fast, even technologists can't keep...
With:Jesse Redniss, Senior Vice President, Digital, USA Network Pam Russo, Vice President, Digital Media, Discovery Communications Grace Helbig, Creator and Host, Daily Grace YouTube is the CNN, HBO, MTV, Comedy Central, et al of the Social web. It is...
With: Porter Gale, Marketer/Speaker/Author of Your Network is Your Net Worth John Fugelsang, Actor/Comedian , So That Happened Shaifali Puri, Executive Director, Scientists Without Borders Social Media has changed the way people connect and network. We've...
With Charlene Li, CEO, Altimeter Group The traditional consumer buying funnel, that age old tool of marketing, is eroding. In its place experts now see a swirling, circular process of give and take among hugely empowered consumers. More importantly, this...
With: Andrew Herwitz, President, The Film Sales Company Peter Bordes, CEO, Internet Media Labs Bob Moczydlowsky, CEO & Founder, Topspin TV isn't the only screen getting disrupted. The silver screen has been losing its luster over the years. But Social...
With: Raina Kumra, Founder, Agency for Holistic Branding/ Juggernaut Brian Solis, Principal, Altimeter Group Connected consumers have expressed the strong desire to do support businesses that support or share their values. The lines between turning profit...
With: Martin Nisenholtz, Senior Advisor , The New York Times Company Derek Gottfrid, Vice President of Product, Tumblr Tumblr, and a generation of platforms like it, allow anybody to become an instant publisher on any topic within seconds. Is this journalism?...
With: Russ Meyer, Global Strategy Director, Siegel + Gale Brian Rafferty, Global Director, Research Insights, Siegel + Gale Simplicity in communication has been shown to impact corporate market value. With Social now front and center, what is the definition...
With David Armano, Phoebe Venkat, and Chris Heuer It used to be so simple: We paid them and they performed according to plan. No longer. Today's empowered employee is a free agent, a brand, an advocate, a three-dimensional whirlwind we must study, cajole...
With Linda Boff, Executive Director of Global Marketing, GE. We pay them and they still come into work each day, but workforces today and showing the impacts of Social in ways similar to those of consumers as a whole. That's not surprising, employees...
A conversation with Thomas Marzano, Creative Director, Philips. UX, user experience, was once seen as thoroughly geeky, a province of screen and optimization and product development and refinement. Now, though, as companies eye the tsunami of Social data...
The Future of Commerce is Syndicated and Integrated E-commerce, F-commerce, Social commerce, mobile commerce—it's daunting to think about, but the reality is that it's how business is done. Part of the challenge businesses face, whether they know it or...
With Paul Walsh, VP Weather Analytics, The Weather Channel While most brands are just beginning to understand the enormity of Big Data and struggling to understand how to create value from it, The Weather Channel has been awash in pedabytes of data for...
With Kare Anderson, Co-Founder, Say It Better Social does not occur in a vacuum. Everything we say and everything we receive online--as in the real world--is altered by the surrounding context. Humans have grown adept at reading behavioral cues in the...
Companies are built around productization, iteration, management, efficiency, repetition, process and control. The Social Era, however, requires companies to focus on creativity, perpetual reinvention and innovation, crowdsourcing, engagement, and flexibility....
Ashley Jane Brookes (@ashjbee), of HootSuite's Enterprise marketing team, will interview Aparna Mukherjee (@aparnamuk), social media editor for a top three consulting firm, previously a journalist with The New York Times, Wall Street Journal, and Bloomberg...
With: Jermaine Dupri, Hip-Hop Artist/Producer, So So Def Recordings Bill Werde, Editorial Director, Billboard Aaron Ray, Partner, The Collective Can it really be true that stars now serve their fans and that super fans now control the Social fandom? The...
With: Alison Hillhouse, Vice President of Insights and Innovation, MTV Alison Hillhouse is the Vice President of Insights Innovation at MTV, where she focuses exclusively on understanding the behaviors and psychological underpinnings of Millennials. She...
Leveraging the Social Interest Graph to Unlock New Perspectives of Social Brand Composite Intelligence An interview with Dominique Lahaix, CEO of eCairn, focused on highlighting new perspectives discovered by leveraging interest graphing analytics as...
