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With: Raina Kumra, Founder, Agency for Holistic Branding/ Juggernaut
Brian Solis, Principal, Altimeter Group
Connected consumers have expressed the strong desire to do support businesses that support or share their values. The lines between turning profit and doing good have blurred forever. A CSR program is no longer enough. Integrating causes into the business model is now emerging as the standard for customer affinity.
With: Raina Kumra, Founder, Agency for Holistic Branding/ Juggernaut Brian Solis, Principal, Altimeter Group Connected consumers have expressed the strong desire to do support businesses that support or share their values. The lines between turning profit and doing good have blurred forever. A CSR program is no longer enough. Integrating causes into the business model is now emerging as the standard for customer affinity.