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With:Jesse Redniss, Senior Vice President, Digital, USA Network
Pam Russo, Vice President, Digital Media, Discovery Communications
Grace Helbig, Creator and Host, Daily Grace
YouTube is the CNN, HBO, MTV, Comedy Central, et al of the Social web. It is its own cable network with on-demand program creation and consumption. Consumers are watching TVs and silver screens with multiple devices and experiences in hand. Consumers are cord-cutting and seeking their own programming. Apple and Google TVs are abound. The future of TV is a multi-screen and cross-platform experience and it NEEDS design. You'll hear how networks are rethinking programming and how that opens new opportunities for branded engagement.
With:Jesse Redniss, Senior Vice President, Digital, USA Network Pam Russo, Vice President, Digital Media, Discovery Communications Grace Helbig, Creator and Host, Daily Grace YouTube is the CNN, HBO, MTV, Comedy Central, et al of the Social web. It is its own cable network with on-demand program creation and consumption. Consumers are watching TVs and silver screens with multiple devices and experiences in hand. Consumers are cord-cutting and seeking their own programming. Apple and Google TVs are abound. The future of TV is a multi-screen and cross-platform experience and it NEEDS design. You'll hear how networks are rethinking programming and how that opens new opportunities for branded engagement.