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Social Media ROI is a question that often comes up in most organizations. Indeed, it is the very focus of this conference. But how close are we really to answering that question? Should we even bother? Unmetric, the Social Media Benchmarking Company, has some strong views on the subject. This session touches upon the evolution of media and its accountability over the years, gives you four watertight reasons to ROFL when asked for social media ROI, and ends with three frameworks to think around the ROI question. A not to be missed session for anyone even slightly skeptical about the ROI question.
Social Media ROI is a question that often comes up in most organizations. Indeed, it is the very focus of this conference. But how close are we really to answering that question? Should we even bother? Unmetric, the Social Media Benchmarking Company, has some strong views on the subject. This session touches upon the evolution of media and its accountability over the years, gives you four watertight reasons to ROFL when asked for social media ROI, and ends with three frameworks to think around the ROI question. A not to be missed session for anyone even slightly skeptical about the ROI question.