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With Charlene Li, CEO, Altimeter Group
The traditional consumer buying funnel, that age old tool of marketing, is eroding. In its place experts now see a swirling, circular process of give and take among hugely empowered consumers. More importantly, this dynamic customer journey is influencing all who enter its vortex. Here, we explore how shared experiences affect buying behavior today and how we can define the future of buying and branding.
With Charlene Li, CEO, Altimeter Group The traditional consumer buying funnel, that age old tool of marketing, is eroding. In its place experts now see a swirling, circular process of give and take among hugely empowered consumers. More importantly, this dynamic customer journey is influencing all who enter its vortex. Here, we explore how shared experiences affect buying behavior today and how we can define the future of buying and branding.