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With: Alison Hillhouse, Vice President of Insights and Innovation, MTV
Alison Hillhouse is the Vice President of Insights Innovation at MTV, where she focuses exclusively on understanding the behaviors and psychological underpinnings of Millennials. She decodes everything from the intricacies of hashtag culture to high school cliques to the creative ethos of the generation. The insights her team uncover help MTV fulfill its research imperative for "radical audience intimacy."
With: Alison Hillhouse, Vice President of Insights and Innovation, MTV Alison Hillhouse is the Vice President of Insights Innovation at MTV, where she focuses exclusively on understanding the behaviors and psychological underpinnings of Millennials. She decodes everything from the intricacies of hashtag culture to high school cliques to the creative ethos of the generation. The insights her team uncover help MTV fulfill its research imperative for "radical audience intimacy."