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A conversation with Thomas Marzano, Creative Director, Philips.
UX, user experience, was once seen as thoroughly geeky, a province of screen and optimization and product development and refinement. Now, though, as companies eye the tsunami of Social data headed their way, many recognize that well architected, flexible, strong, directional, customer experience may be the only hope for riding the next wave of change. UX must rise to the executive level to help businesses earn relevance among a more discerning customer. Here, you'll learn how you can you use user experience to bring a tangible definition to what "remarkable experiences" actually means and looks like.
A conversation with Thomas Marzano, Creative Director, Philips. UX, user experience, was once seen as thoroughly geeky, a province of screen and optimization and product development and refinement. Now, though, as companies eye the tsunami of Social data headed their way, many recognize that well architected, flexible, strong, directional, customer experience may be the only hope for riding the next wave of change. UX must rise to the executive level to help businesses earn relevance among a more discerning customer. Here, you'll learn how you can you use user experience to bring a tangible definition to what "remarkable experiences" actually means and looks like.