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With: Wendy Lea, CEO, Get Satisfaction
Frank Eliason, SVP Social, Citibank
Vala Afshar, Chief Customer Officer, Enterasys
Marketing is not a department it's a benefit of an amazing customer experience. The line between outbound marketing and inbound customer service is vanishing. Increasingly, customer service—and the broader context of customer experience—is being seen as the true heart of Social. The new Social customer touchpoints open new opportunities for shaping and steering customer experiences. Engagement defines a new mode of marketing where there is no outbound, no inbound, only effective conversation that scales a customer-powered marketing effort.
With: Wendy Lea, CEO, Get Satisfaction Frank Eliason, SVP Social, Citibank Vala Afshar, Chief Customer Officer, Enterasys Marketing is not a department it's a benefit of an amazing customer experience. The line between outbound marketing and inbound customer service is vanishing. Increasingly, customer service—and the broader context of customer experience—is being seen as the true heart of Social. The new Social customer touchpoints open new opportunities for shaping and steering customer experiences. Engagement defines a new mode of marketing where there is no outbound, no inbound, only effective conversation that scales a customer-powered marketing effort.