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With Linda Boff, Executive Director of Global Marketing, GE.
We pay them and they still come into work each day, but workforces today and showing the impacts of Social in ways similar to those of consumers as a whole. That's not surprising, employees are people, too. Not only that, they may be the most important brand advocates company's have, or their biggest risk factor in a fluid, mobile, Social world. They are independent, persnickety, entitled and self-interested. They want to do things their way. How can brands deal with the startling new reality of employee management?
More info: 2012.pivotcon.com
With Linda Boff, Executive Director of Global Marketing, GE. We pay them and they still come into work each day, but workforces today and showing the impacts of Social in ways similar to those of consumers as a whole. That's not surprising, employees are people, too. Not only that, they may be the most important brand advocates company's have, or their biggest risk factor in a fluid, mobile, Social world. They are independent, persnickety, entitled and self-interested. They want to do things their way. How can brands deal with the startling new reality of employee management? More info: 2012.pivotcon.com