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Companies are built around productization, iteration, management, efficiency, repetition, process and control. The Social Era, however, requires companies to focus on creativity, perpetual reinvention and innovation, crowdsourcing, engagement, and flexibility. We explore the challenges of leadership beyond Command and Control and how to lead change from within...even if leadership fails to recognize the opportunity.
Companies are built around productization, iteration, management, efficiency, repetition, process and control. The Social Era, however, requires companies to focus on creativity, perpetual reinvention and innovation, crowdsourcing, engagement, and flexibility. We explore the challenges of leadership beyond Command and Control and how to lead change from within...even if leadership fails to recognize the opportunity.