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With: Andrew Herwitz, President, The Film Sales Company
Peter Bordes, CEO, Internet Media Labs
Bob Moczydlowsky, CEO & Founder, Topspin
TV isn't the only screen getting disrupted. The silver screen has been losing its luster over the years. But Social and new technology can help Hollywood bring the audiences back into theaters by connecting to the digital "audiences of audiences." A movie has 96-hours to find its audience and that window is shrinking. Getting an ADD audience to respond to a movie and willingly sit in the dark for two hours takes an unprecedented effort. How can Hollywood respond to an audience that is always doing many things at once and how can your brand thrive in the process?
With: Andrew Herwitz, President, The Film Sales Company Peter Bordes, CEO, Internet Media Labs Bob Moczydlowsky, CEO & Founder, Topspin TV isn't the only screen getting disrupted. The silver screen has been losing its luster over the years. But Social and new technology can help Hollywood bring the audiences back into theaters by connecting to the digital "audiences of audiences." A movie has 96-hours to find its audience and that window is shrinking. Getting an ADD audience to respond to a movie and willingly sit in the dark for two hours takes an unprecedented effort. How can Hollywood respond to an audience that is always doing many things at once and how can your brand thrive in the process?