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#SWNY Social Hub

#SWNY Social Hub

Stay up to date with latest news from @socialweek and it's 28 participating events. Featured contributors: @pivotcon, @glimpseconf, @extoleinc, @BDIonline

Posted on October 23 2012 by Extole

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Facebook wants Open Graph language to 'feel natural,' represent actual behavior

Facebook wants Open Graph language to 'feel natural,' represent actual behavior

Facebook's Chris Maliwat advised marketers and developers to build Open Graph apps that help people share "authentic" stories using "natural language." Speaking at the Extole Social Advocacy Summit last week, Maliwat, who leads strategic partner development among the commerce vertical, explained that with Open Graph, marketers and developers can take the actions that people do on and offline and make them "structured and sponsorable."

http://www.insidefacebook.com/2012/10/22/facebook-wants-open-graph-language-to-feel-natural-represent-actual-behavior/

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