Merging Owned, Earned and Paid Media with Facebook's Open Graph

The convergence of media types is a hot topic in marketing today. Once thought of as stand-alone entities, owned, earned and paid media are now more effective when combined. The question for marketers is how to orchestrate their marketing initiatives to harness these combined media types most effectively. How can owned and paid media be leveraged to drive more earned media and word of mouth (WOM)? How can earned media drive more effective owned and paid media? Listen in as Brad Klaus, CEO and Founder of Extole, shares a Facebook Open Graph case study that facilitates the convergence of media types.