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The #social backstory behind Taco Bell's #superbowl ad http://t.co/mNfwCoXl #brandbowl
February 04, 2013
Advertising
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Taco Bell taps employees to spread Super Bowl ad
Looking for a social media boost, the fast-food chain sent its 2013 game-day ad to 150,000 employees. Yum's ( YUM) Taco Bell spent $4 million on its 60-second spot in Sunday's Super Bowl, and it's aiming to milk the commercial any way it can.