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Interesting read: Why Coke Went Dark On Twitter For Nearly Two Hours During the Super Bowl http://t.co/lAdBRe0t #brandbowl #pivotconchat
February 18, 2013
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Why Coke Went Dark On Twitter For Nearly Two Hours During the Super Bowl | Digital - Advertising Age
The Super Bowl was a good night for Twitter, which had the most talked-about ad of the evening - Oreos's response to the black-out -- published to its platform. But a different major advertiser whose social media "war room" was also at 360i's lower Manhattan headquarters had its tweet-posting operation halted for two critical primetime hours due to an obscure Twitter rule.