#SWNY Social Hub

Brands don't have a choice about being social. They do, however, have a choice about being simple Brands don't have a choice about being social. They do, however, have a choice about being simple

A Social Media Command Center is highly effective add-on to events of any size. By serving as a "virtual help desk", companies offer personal assistance, engage audiences, create goodwill, and generate online buzz that spills over into enthusiastic mainstream...

Molly Glover Gallatin, VP of Marketing at Compass Labs, the leading provider of social advertising and audience intelligence solutions, will share results from Pivot's Facebook campaign managed by its CLIQ platform Molly Glover Gallatin, VP of Marketing...

The majority of customer conversations are happening beyond your company's reach on the web. The majority of customer conversations are happening beyond your company's reach on the web.

Ashley Jane Brookes (@ashjbee), of HootSuite's Enterprise marketing team, will interview Aparna Mukherjee (@aparnamuk), social media editor for a top three consulting firm, previously a journalist with The New York Times, Wall Street Journal, and Bloomberg...

Social Media ROI is a question that often comes up in most organizations. Indeed, it is the very focus of this conference. But how close are we really to answering that question? Should we even bother? Unmetric, the Social Media Benchmarking Company,...

With David Armano, Phoebe Venkat, and Chris Heuer It used to be so simple: We paid them and they performed according to plan. No longer. Today's empowered employee is a free agent, a brand, an advocate, a three-dimensional whirlwind we must study, cajole...

With Linda Boff, Executive Director of Global Marketing, GE. We pay them and they still come into work each day, but workforces today and showing the impacts of Social in ways similar to those of consumers as a whole. That's not surprising, employees...